Winter sports booking and European après-ski destinations

September is identified as an optimal time to book winter sports vacations due to a wider selection of accommodations and ski resorts. Booking early increases the availability of preferred locations, such as hotels near ski lifts or family-friendly apartments, particularly for popular periods like Christmas or spring breaks.

TUI is offering a promotion from September 16 to September 30, 2026, providing up to 50 euros extra discount per person for selected winter sports trips departing or staying between November 1, 2026, and March 31, 2027.

In Europe, Austria remains a premier destination for après-ski culture. Key locations include Saalbach Hinterglemm, known for its mix of traditional and modern party atmospheres; St. Anton, famous for its lively pubs and international crowd; and Ischgl, which offers a more glamorous scene featuring international DJs and high-end venues.