WIR-FÜR-SIE shareholder meeting in Frankfurt highlights digitalisation for perfume retail

The WIR-FÜR-SIE cooperative held its shareholder meeting in June 2026 in Frankfurt, focusing on digital transformation of the perfume retail sector. Attendees were presented with a new SAP Business One‑based merchandise management system that promises greater process control and transparency, complemented by the SAP Touch cash register for faster checkout.

A fully integrated Shopware online store was also unveiled, linking physical stores with e‑commerce and automating order handling to meet rising omnichannel expectations. Speaker Daniel Samy El Menshawi introduced the “Retailment” concept, urging retailers to treat stores as experiential community hubs. He outlined five guiding principles: community over assortment, service over product, host over seller, experience over discount, and member over customer.

The event combined technology demonstrations with discussions on how digital tools and immersive retail experiences can strengthen partnerships and drive sustainable growth for the perfume retail network.