Wisconsin Beef Council joins national conference to boost demand

Representatives from the Wisconsin Beef Council participated in the annual Partnerships in Action (PIA) conference held in Denver, Colorado, from October 12-14. The event brought together nearly 70 representatives from 32 state beef councils to discuss strategies for strengthening beef demand.

Coordinated by the Federation of State Beef Councils and funded by the Beef Checkoff, the conference focused on maximizing the impact of producer investments. Discussions centered on consumer trends, program strategies, and the ‘Beef. It’s What’s For Dinner’ promotions. The collaboration aims to leverage national programs at the state level by focusing on taste, trust, well-being, and ease.