Wisebirds unveils TikTok Shop growth strategy and AI solution

At the 2026 K-Commerce Global Expansion Summit, Wisebirds presented its strategic approach to leveraging TikTok Shop for global commerce growth. CEO Choi Ho-jun emphasized a strategy focused on discovering high-performing creator content, expanding proven content into advertising materials, and utilizing data-driven optimization.

As part of this initiative, the company introduced ‘CUT NOTE’, a proprietary AI solution designed to analyze short-form video performance. The tool explores trending content and industry patterns to analyze key success factors such as video hooks, scene composition, and product exposure methods. Based on these insights, CUT NOTE provides customized content storyboards and production guides for creators.

Wisebirds plans to expand the capabilities of CUT NOTE by adding generative AI features to support the entire production process, from story planning to final short-form video creation. The company aims to strengthen its data-driven commerce support system to help domestic brands improve content quality and drive sales on TikTok Shop.