WISeKey appoints Alexander Hirsch as Group Chief Marketing Officer

WISeKey International Holding has appointed Alexander Hirsch as Group Chief Marketing Officer. Hirsch will be responsible for coordinating global marketing, communications, brand positioning, and go-to-market activities across the WISeKey group and its affiliates, including SEALSQ, SEALQUANTUM, WISeSat, and WISeID.

With over 15 years of international marketing leadership, Hirsch previously served as Senior Director of EMEA Executive Field Marketing at Salesforce and held a marketing leadership role at the World Economic Forum. In his new role, he aims to create a unified narrative for the group’s diverse technologies, which span digital identity, post-quantum semiconductors, quantum infrastructure, and secure satellite communications.