With matching app celebrates 11th anniversary

The value-based matching app ‘with’, operated by Enito Group subsidiary with Co., Ltd., has marked its 11th anniversary. Since its launch on September 23, 2015, the service has focused on connecting users based on internal values and personality rather than just physical appearance or specific conditions.

As of early 2026, the platform has surpassed 15 million cumulative members and 200 million cumulative matches. Data indicates a strong presence among younger demographics, with 78% of new registrants being aged 29 or younger and 94% being aged 39 or younger. The user base is relatively balanced by gender, consisting of 46% men and 54% women.

Key performance metrics include over 130,000 matches occurring daily and more than 13,000 users leaving the platform monthly due to finding a partner. Additionally, a survey of individuals in their 20s who married via matching apps identified ‘with’ as the most common platform, used by 25.3% of respondents.