Wix identifies common domain name mistakes for startups

According to Wix’s 2026 State of Websites report, 69% of sites with custom domains connected them on or before launching in 2025, an increase from 47% in 2022. This trend suggests that while businesses are prioritizing professional web presence early, domain names may be chosen too hastily.

Key mistakes for startups to avoid include selecting names that are too narrow, such as those including specific locations or single product types, which can hinder long-term growth or pivots. Experts suggest choosing distinctive, broad names that can accommodate expansion into new markets and audiences.