Women's sports see rising engagement and representation in Brazil

Women's sports are seeing significant growth in Brazil, both in professional representation and digital engagement. In volleyball, Olympic champion Fofão has joined the Brazilian national team's technical commission as an assistant to José Roberto Guimarães. This move aligns with a Federation Internationale de Volleyball (FIVB) initiative to increase female presence in coaching roles, which saw 13 women included in technical teams during the 2026 Volleyball Nations League.

In football, interest in the 2027 Women's World Cup is surging in Brazil. The Brazilian women's national team has become the most followed women's team globally on social media, reaching 3.1 million followers and surpassing teams from the United States and England. Additionally, Google searches for the 2027 tournament in Brazil increased by 120% in the last month, reflecting rising public interest as the event approaches.