Women's T20 World Cup 2026 achieves record 471 million viewing hours

The ICC Women’s T20 World Cup 2026 has set new records for viewership, attendance, and engagement. The tournament generated 471 million viewing hours across 33 matches, representing a 156 percent increase compared to the 184 million hours recorded in 2024.

Key matches drove significant global interest, including the group-stage game between Pakistan and India, which drew over 77 million viewing hours. Other high-engagement matches featured India against Australia, South Africa, and Bangladesh. Attendance also reached record levels, with 245,815 spectators attending across 25 matchdays, exceeding the previous tournament record by over 100,000 people.

The event had a notable economic and social impact in the United Kingdom. An independent Nielsen assessment estimated a $93.8 million impact for the UK, including direct and secondary economic value. Additionally, the tournament supported or generated more than 13,000 full- and part-time roles. Surveys indicated a shift in social perception, with 81 percent of parents of girls aged 7 to 15 stating the tournament helped change the view that cricket is exclusively a male sport.