Wonderful Pistachios launches new Dubai Chocolate-inspired flavor

Wonderful Pistachios has launched a new product line inspired by the viral Dubai Chocolate trend. The new flavor features dark chocolate, white chocolate, and crispy kataifi layered around a pistachio.

The product is being released in 4-ounce bags at supermarkets nationwide and 14-ounce bags at select Costco locations. The launch features gold-colored, resealable packaging intended for the upcoming holiday season.

According to the company, the new flavor performed similarly to its top-selling varieties in consumer taste tests. The chocolate line serves as a significant driver for brand acquisition, with the company noting that 43 percent of consumers who purchase the chocolate line are new to the brand.