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World Cup 2026 Final Sets Greek TV Viewership Record
The 2026 FIFA World Cup final, broadcast exclusively by Greece's public broadcaster ERT, attracted a record television audience. An average share of 63.5% was recorded, with the 18‑54 demographic reaching 67.9% and male viewers 72.2%. Approximately 2.16 million Greeks watched the match, and at one point the simultaneous coverage peaked at 3.59 million viewers.
The halftime show, featuring Madonna, Shakira, Justin Bieber, BTS and the New York Philharmonic, helped push the peak minute‑by‑minute share among men aged 18‑34 to 92%. Streaming on ERTFLIX also drew more than 1.2 million views, 78% of which came from mobile devices.
Overall, the broadcast achieved a 59.7% average share across all audiences, with the male audience share at 67%. The high viewership numbers underscore the strong interest in the tournament among Greek audiences.