World Cup 2026 sparks home‑theater upgrades for men over 30

The 2026 World Cup is prompting men aged over 30 to create dedicated viewing spaces at home. Rather than simply turning on a TV, they are investing in large‑format OLED or Mini‑LED screens ranging from 77 to 98 inches, 4K laser projectors with 120‑150‑inch screens, and high‑end audio such as Dolby Atmos soundbars or 5.1 speaker systems. Comfort is also a priority, with recliner chairs that include charging ports and drink trays. Mini‑bars, espresso machines and smart‑home controls for lighting, blinds and temperature complete the "man‑cave" that mimics a stadium atmosphere. This trend is driving strong demand for premium television, audio and smart‑home equipment across multiple markets.