World Cup 2026 spikes food‑delivery orders and TV sales in Mendoza and Caravaca

During the 2026 FIFA World Cup, delivery platforms reported sharp rises in order volume in both Argentina and Spain. In Mendoza, PedidosYa data showed a 77% jump in orders between 10 a.m. and 2 p.m. during the Argentina‑Austria match, a 47% rise during the Argentina‑Algeria game, and a 115% surge before the Argentina‑Egypt fixture. Popular items included two‑liter sodas, empanadas, snacks and burgers, and the platform ran a "goal‑coupon" promotion. Uber Eats officially launched in Mendoza on 29 June, though it provided few service details. A local delivery‑workers union noted that while the number of active riders grew, overall consumer demand has plateaued, intensifying competition for orders.

In Caravaca de la Cruz, Spain, retailers experienced a boost in TV sales as residents upgraded to larger screens after the national team reached the semi‑finals. Food‑delivery orders rose about 40% on match days, concentrating in the hours before kickoff and after the final whistle, with pizzerias and Turkish‑kebab outlets reporting the strongest demand. Owners highlighted that the surge is especially pronounced when the Spanish team or other Latin American squads play.