World Cup boosts streaming viewership on YouTube in Argentina and Roku in Colombia

Data Trip Streaming reported that the FIFA World Cup significantly increased digital sports consumption in Argentina during July. YouTube’s live‑stream metrics showed Luzu TV leading with an average of 67,085 concurrent viewers and a peak of 436,772, while Todo Noticias ranked second. The analysis combined real‑time and on‑demand data to highlight the tournament’s impact on audience habits.

In Colombia, Roku highlighted that 46% of its users accessed the newly promoted “Zona de Fútbol” guide to discover which platforms streamed each match. The feature helped fans navigate fragmented broadcast rights, especially for international fixtures beyond the Colombian national team. Together, the reports illustrate how the World Cup drove higher engagement with streaming services in both markets.