2026 World Cup sets attendance record as fans splurge on tickets and costly concessions in North America

The 2026 FIFA World Cup is on track for record‑high attendance, with more than 2.85 million spectators across 44 matches and an average stadium fill rate of 99.6 %. Ticket prices have surged, with official tickets reaching $1,400 on resale sites and many fans paying $500‑$2,000 for entry. Concession prices are also steep, ranging from $75 caviar‑topped tater tots in Miami to $20 beers, prompting international visitors to voice sticker‑shock. Restrictions on tailgating at venues such as MetLife Stadium have spurred local businesses to offer off‑site party packages costing $3,750‑$7,500. Fan culture is vibrant: Mexican supporters dominate stadiums in Los Angeles, free public watch parties draw thousands in Southern California, and fan zones in West Hollywood and Plaza México feature music, food and even a dancing‑soccer “Discofoot” show. Investors note the economic ripple, with sports‑themed ETFs and airline, hospitality and consumer‑discretionary sectors seeing heightened demand.