World Cup serves as soft‑power platform while Spain's teen star Lamine Yamal shines

Mega‑sporting events such as the FIFA World Cup are increasingly used by governments to project soft power, accelerate infrastructure projects and reshape international perceptions. Past hosts like Russia in 2018 and Qatar in 2022 invested billions in stadiums, transport and urban development to showcase modern image and attract investment, despite ongoing geopolitical tensions. The upcoming 2026 tournament, to be co‑hosted by the United States, Canada and Mexico, is expected to follow the same pattern of leveraging the global showcase for diplomatic and economic gains.

At the same time, Spain’s 17‑year‑old forward Lamine Yamal has emerged as one of the tournament’s brightest talents. Named La Liga Player of the Year after helping Barcelona secure consecutive league titles, Yamal debuted for the senior national team at 16, scored in his first match, and played a pivotal role in Spain’s Euro 2024 triumph, including a goal against France in the semifinals and an assist in the final. Analysts predict he could be among the top performers at the World Cup and a key figure in Spain’s quest for their second title.