World Tourism Day focuses on digital agenda and AI

The global community celebrated World Tourism Day on September 27, focusing on the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.” Discussions across various regions, including San Salvador, San Marino, and Mexico City, highlighted how artificial intelligence can create more inclusive and sustainable tourism models by optimizing destination management and enhancing traveler experiences.

In San Marino, officials emphasized the importance of connecting technological advancements with the irreplaceable human dimension of travel. Meanwhile, in Brazil, the digital transformation of tourism raised questions regarding accessibility, as high costs and digital exclusion continue to limit travel opportunities for many despite the rise of AI-driven planning tools.

Economic data underscores the sector's scale, contributing approximately 10% to the global economy and generating one in nine jobs worldwide. Regional highlights include Mendoza, Argentina, which recorded over 2 million visitors, and various initiatives in Nicaragua and Colombia aimed at promoting sustainable practices and protecting cultural heritage through specialized police and educational programs.