Worldpanel by Numerator expands Great Britain shopper panel

Worldpanel by Numerator has launched its Enhanced Panel, expanding Great Britain’s largest shopper panel from approximately 30,000 to 55,000 households. The expansion aims to provide a more representative view of modern British shopping habits by combining more data sources to capture a wider range of behaviors.

The new panel increases coverage across 1.5x more categories and provides deeper insights into omnichannel shopping. Specifically, it captures 3.5x more bargain-store trips, 3.6x more symbol and independent trips, and 4.9x more trips to Amazon and Costco. The initiative is designed to help brands and retailers navigate increasingly complex demographics and shopping journeys.