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Part of situation: WPP leadership transition at VML and WPP Creative (2 clusters)

WPP announces leadership transition for VML and WPP Creative

WPP leadership transition VML Global CEO Jon Cook departure Eric Campbell appointment advertising industry

Jon Cook, the Global CEO of VML and CEO of WPP Creative, will depart from WPP in March 2027 after a 30-year career with the agency group. Cook will remain in his current leadership positions until the transition is complete to ensure continuity.

Eric Campbell, the current CEO of VML and WPP Creative in North America, has been named the incoming Global CEO of VML, effective March 2027. Campbell will also continue his existing role as CEO of WPP Creative North America. He will begin working with Cook immediately to manage the transition of global responsibilities.

During his tenure, Cook oversaw the 2024 merger of VMLY&R and Wunderman Thompson to form VML, a network spanning more than 55 markets. In 2026, his role expanded to lead WPP Creative, a portfolio including agencies such as Ogilvy, Grey, AKQA, and Landor, as part of WPP’s Elevate28 strategy.

Entities

Eric Campbell · Jon Cook · VML · WPP

Sources

Z WPP odejdzie Jon Cook - globalny szef VML i CEO WPP Creative - MMP24 - Media Marketing Polska [mmponline.pl]
Jon Cook to exit WPP in March 2027; Eric Campbell named VML’s incoming Global CEO [www.medianews4u.com]
Jon Cook is leaving WPP. Eric Campbell will step into his shoes [www.thestable.com.au]