WPP Enterprise Solutions signs multi‑year AI partnership with Amazon Web Services

WPP Enterprise Solutions, the global transformation arm of WPP, announced a multi‑year Strategic Collaboration Agreement with Amazon Web Services (AWS) on 18 June 2026 in New York. The deal is designed to accelerate the deployment of generative and agentic AI at production scale for corporate brands, bridging the gap between AI experimentation and measurable business impact in commerce, customer experience and marketing operations.

Through the partnership, WPP will leverage AWS’s AI infrastructure, including Amazon Bedrock, Amazon Marketing Cloud, and AWS Marketplace‑available accelerators such as a Composable Content Engine and ready‑to‑use agentic CX and commerce solutions. Early adopters have reported up to a 90 % reduction in production time and a 40 % drop in content costs. Jeff Geheb, CEO of WPP Enterprise Solutions, said the collaboration aims to turn AI pilots into operational systems that deliver measurable ROI for board‑level scrutiny. AWS vice‑president Ruba Borno added that the alliance shows what can be achieved when deep engineering expertise meets cloud AI capabilities.