WPP Media wins European media budget for Cegid

WPP Media has secured the European media budget for Cegid, a technology provider specializing in cloud solutions for finance, human resources, accounting, and retail professionals. The partnership encompasses strategic consulting, media planning, and space purchasing.

The objective of this collaboration is to deploy a unified, global media communication strategy across Europe to increase brand awareness and support new customer acquisition. WPP Media will implement a ‘full-funnel’ approach, utilizing data targeting, creative services, and artificial intelligence to reach diverse decision-makers, ranging from SME leaders to large account managers.

Guillaume Balloy, President of Digital, Data & Tech at WPP Media, noted that the B2B cloud market requires precision to capture the attention of various departments, such as finance and HR, throughout complex decision-making cycles.