WPP opens Devon’s Point production hub in East London

WPP has opened Devon’s Point, a new 34,000-square-foot flagship production facility located in East London. The studio integrates virtual production technology, modular studio environments, and post-production capabilities under a single roof.

The facility will be managed by WPP Production and will house members of HEX Studio, the company’s creative technology unit specializing in robotics, immersive technology, and generative and agentic AI. The hub is designed to integrate with WPP Open, the company’s agentic marketing platform, to provide a common intelligence layer across creative and media services.

This London launch serves as the first step in a planned global rollout, with WPP intending to establish similar state-of-the-art hubs across every continent where its production unit operates. WPP CEO Cindy Rose described the facility as a major investment in technology and people to meet client demands for integrated solutions.