WPP Production appoints Felix Ettelson as Head of Creative Craft in Australia

WPP Production has named Felix Ettelson as the Head of Creative Craft for its Australian operations. Based in Sydney, Ettelson will report to Dan Robathon, Managing Director of WPP Production Australia.

Ettelson will lead a multidisciplinary team comprising specialists in design, copy, creative, production, and generative AI. His role involves defining the creative output for the region and establishing quality benchmarks for content, hybrid production pipelines, and enterprise tools utilizing WPP Open. He is also tasked with collaborating with growth, client services, and local innovation teams to deliver intelligent, craft-led content systems.

Formerly a Creative Director at Thinkerbell, Ettelson brings 15 years of industry experience, having worked on integrated campaigns for major brands such as Apple, Vodafone, and Guinness. His background includes pioneering the integration of generative AI imaging and film pipelines into live client outputs.