WWE and Bleacher Report sign multi-year global content partnership

WWE and Bleacher Report have entered into a multi-year global content partnership. Under the agreement, Bleacher Report will hold global highlight rights for WWE programming, including Monday Night Raw, Friday Night SmackDown, NXT, and various Premium Live Events. Content will be distributed across Bleacher Report, House of Highlights, and B/R Wrestling platforms.

Beyond digital highlights, Bleacher Report teams will maintain a ringside presence at select Premium Live Events to produce original storytelling and behind-the-scenes content. The partnership is scheduled to begin ahead of the Money in the Bank event on October 10.

The deal has drawn attention due to Bleacher Report being owned by Warner Bros. Discovery (WBD), the same parent company that holds media rights for AEW. However, WBD spokespeople have clarified that the WWE agreement is a global deal negotiated through TNT Sports and does not displace or impact existing agreements with AEW. Sources suggest the deal could benefit the wrestling industry by increasing dedicated resources for coverage.