Sky has released the first promotional video for the 2026 edition of the talent show X Factor. The spot features host Giorgia together with the judging panel of Francesco Gabbani, Irama, Jake La Furia and Paola Iezzi, presented in a hybrid mural‑and‑live‑action visual style. Produced by Sky Creative Agency for the Sky Original series produced by Fremantle, the promo marks the start of the countdown to the season launch on Thursday 10 September 2026, broadcast on Sky and streamed on NOW.
The new season will follow the usual format of Auditions, Bootcamp, Last Call and Live Shows, culminating in a final lineup of twelve contestants who will compete for the title.
All details were shared through Sky’s social channels and various Italian entertainment outlets.
Entities: Francesco Gabbani · Giorgia · Giorgia (Italian singer) · Irama · Jake La Furia · Sky · X Factor (TV show) · X Factor 2026