Xavier Chardon wins Eurostars 2026 Brand CEO award

Xavier Chardon, CEO of Citroën and DS Automobiles, has been named the winner of the 2026 Eurostars Brand CEO award by Automotive News Europe. The distinction recognizes his leadership in driving the turnaround and growth of the Citroën brand.

The award highlights Chardon’s strategic vision and the brand’s recent product offensive, which focuses on making mobility more accessible, comfortable, and versatile. Under his direction, Citroën has seen a renewal of its product lineup and a significant increase in electric vehicle orders, notably driven by the e-C3 model.

While Chardon oversees both Citroën and DS Automobiles, the award specifically recognizes the progress made at Citroën. Chardon attributed the honor to the collective efforts of his teams and the distribution network rather than individual achievement.