Xbox hardware sales decline despite Gears of War exclusivity

Xbox hardware sales have continued to decline despite the launch of the console exclusive Gears of War: E-Day. Data from Nielsen IQ indicates that UK sales for Xbox consoles fell by 22% in October, while Circana reports no uplift in US sales.

Analyst Mat Piscatella noted that recent programs and exclusivity strategies have not yielded positive impacts on sales or engagement. He observed that making Gears of War an exclusive title has not reversed the downward hardware trend and suggested that removing titles like Call of Duty from Game Pass on day one resulted in a loss of player engagement without providing a measurable benefit.

While Xbox has stated that console sales remain constrained by supply and that demand exceeds availability, the company expects a further decline in console revenue over the next three months.