Xi Jinping congratulates Xiaolaba radio program on 70th anniversary

Xi Jinping has issued a congratulatory letter to the China Media Group's children's radio program, Xiaolaba (The Little Loudspeaker), marking its 70th anniversary. Originally launched on September 4, 1956, as the first radio program in New China specifically designed for preschool-aged children, the brand has since expanded to include television, new media, and school broadcasting.

In his message, Xi expressed appreciation for the program's long-standing commitment to “telling good stories to children” and supporting the healthy growth of generations. He urged cultural creators and the program's team to continue focusing on moral education and to produce high-quality works that convey values of “beauty, goodness, and truth.”

Xi emphasized the importance of cultivating well-rounded future generations through education that integrates moral, intellectual, physical, aesthetic, and labor development. He encouraged the use of modern technology and deep engagement with children's culture to ensure the program remains relevant and continues to serve as a vital tool for character building in the new era.