Xiaomi and Apple drive aggressive laptop pricing in France

Xiaomi keeps its laptops cheap by optimizing its supply chain, selling directly online and scaling production, allowing the Chinese brand to offer high‑spec, minimalist notebooks at prices that undercut rivals. In parallel, Apple has introduced a sub‑€700 MacBook Neo for students and casual users, relying on its A18 Pro smartphone chip and pared‑down ports, while still delivering a premium aluminium case, good battery life and a bright 13‑inch display. Apple also promotes strong discounts on its MacBook Air M4 through French retailer Carrefour, with the 13‑inch model falling to under €835, featuring the new M4 processor, 16 GB RAM and a Liquid Retina screen. Together, these moves expand the selection of affordable, performance‑oriented laptops for French consumers, especially students and professionals seeking lower‑cost alternatives to traditional premium notebooks.