Xingmang smartphone brand rumors suggest focus on cost-effective online market

Leaked information suggests that Huawei is planning a new sub-brand of smartphones named ‘Xingmang’ (Starry) to target the online market with a focus on cost-effectiveness. The brand is expected to compete in the mid-to-low-end segment, with price points ranging from 1,500 to 4,000 yuan.

Reports indicate that the product lineup may include several new models, one of which is rumored to feature an active cooling fan—a feature typically reserved for gaming phones—to enhance performance during high-load tasks. The first model is anticipated to launch between late October and November.

Technical specifications suggest the devices may utilize Kirin 9-series chips and run on the native HarmonyOS, potentially incorporating XMAGE imaging algorithms. To maintain competitive pricing, the brand may omit high-end features like satellite communication, large-sensor cameras, and long-range telephoto lenses, instead prioritizing battery life, system smoothness, and call quality. While Huawei has registered trademarks for ‘Huawei Xingmang’ covering smartphones and chips, official confirmation regarding release dates and specific models has not been provided.