Xoài Non announces fashion brand ELIO Atelier for 2026 launch

Influencer Xoài Non has announced the launch of her personal fashion brand, ELIO Atelier, scheduled for 2026. In a behind-the-scenes video shared on social media, she introduced herself as the founder and also serves as the model for the collection.

Gil Lê is participating in the project in a supporting role behind the camera. The brand's aesthetic is expected to align with Xoài Non's current personal style, which focuses on the ‘Clean Girl’ trend. This style emphasizes minimalist, effortless chic designs with soft materials and flattering cuts intended to complement a healthy, tanned complexion. The brand's core message centers on being ‘completely at ease with oneself’ and ‘dressing simply for the pleasure of feeling beautiful’.