XPENG appoints Supermassive as lead agency for Australia and New Zealand

XPENG, the AI-driven mobility company, has appointed independent agency Supermassive as its lead strategic and creative agency for Australia and New Zealand (ANZ). The decision followed a competitive multi-agency pitch.

This partnership aims to accelerate XPENG’s growth in the ANZ region by shaping its local platform, brand identity, and model launches. The appointment aligns with XPENG’s aggressive expansion plans in Australia, which include the launch of six new electric vehicle models—notably the G6 SUV and X9 people-mover—and a retail scale-up to 50 national locations.