Xross Stars launches first TV commercial featuring Ryosuke Yamada and LEO

Game & Co. and Samurai工房 have announced the launch of the first terrestrial TV commercial for the trading card game ‘Xross Stars’. The campaign, which begins broadcasting across Japan on October 20, 2026, also features digital releases on YouTube.

The commercial highlights a collaboration between artist Ryosuke Yamada and the streamer LEO, a member of the professional gaming team Crazy Raccoon. In the advertisement, Yamada portrays two different personas to represent the game’s concept of diverse talents crossing boundaries.

LEO is set to join the game as a leader card in the fifth booster pack, ‘Ignition Vortex’, scheduled for release on October 30, 2026. The project is a joint venture between Brave group and Crazy Raccoon, led by producer Atsutoshi Kubo and chairman Daichi Takano.