Xross Stars TCG enters Japan's top 10 market share after one year

The trading card game (TCG) Xross Stars, a joint venture between Game & Co. (a Brave group subsidiary) and Samurai Kobo, has reached its one-year anniversary and entered the top 10 of the Japanese TCG market share.

Designed around the concept of “together, with enthusiasm,” the game features a diverse lineup of VTubers, streamers, and e-sports players. Since its launch in August 2025, the game has released four booster packs and featured 72 different talents. A fifth booster pack, “Ignition Vortex,” is scheduled for release on October 30.

To celebrate the milestone, a pop-up store event is being held at SHIBUYA TSUTAYA from September 18 to September 29. The event has seen significant fan engagement, with reports of waiting lines exceeding 1,000 people on the first day. Additionally, a casual event titled “Xross Stars Play Party 2026” is planned for November 7 at Bellesalle Shibuya Garden.