Xsports captures 63% of live sports hours on open TV

Xsports captured 63% of all live sports hours broadcast on open television during the weekend of September 18 to 20. The broadcaster reached 4.1 million unique viewers during this period, airing a total of 26 hours and 35 minutes of live competition.

Sunday was the highest-performing day, attracting 2 million unique viewers. A key highlight was the Brazilian Serie B match between Londrina and Fortaleza, which drew 720,000 unique viewers. The network's programming strategy included a mix of national and international football, women's football, and esports, such as the CBLOL broadcast.