XTB partners with Olympique Lyonnais through 2029

Investment platform XTB has announced a major partnership with the French football club Olympique Lyonnais (OL) spanning three seasons through 2029. Starting with the 2026/2027 season, XTB will serve as a principal partner, with its logo appearing on the back of the players' jerseys.

The collaboration aims to bridge the gap between the investment sector and football fans, with a specific focus on promoting financial education to a global audience. Beyond jersey placement, the partnership will utilize digital channels and dynamic LED screens at Groupama Stadium in Lyon to engage supporters.

This move is part of a broader strategic expansion by XTB into European football. The brokerage has been securing lower-back shirt placements with multiple European clubs to achieve high-frequency broadcast exposure and cost-effective brand visibility among digitally native demographics.