XTB secures new football partnerships with Olympique Lyonnais and FC Porto

The European investment application XTB has expanded its sports sponsorship portfolio by securing new partnerships with major football clubs. The company has become a main partner of the French club Olympique Lyonnais and an official investment partner of the Portuguese club FC Porto.

Under the agreement with Olympique Lyonnais, the XTB brand will be featured on the back of player jerseys starting from the 2026/2027 season. The partnership includes visibility through digital channels and LED displays at the Groupama Stadium. This follows XTB’s previous global trading partnership with the Italian club SSC Napoli.

These marketing initiatives are part of a broader strategy to increase brand visibility among football communities and expand the company's reach. XTB has also utilized high-profile ambassadors, including Zlatan Ibrahimović and Tyson Fury, in its promotional campaigns.