Xtreme Brands secures Strong Pilates franchise for CEE expansion

Strong Pilates Xtreme Brands master franchise Central and Eastern Europe fitness expansion

Poland's Xtreme Brands, the region's largest wellness franchise operator, has signed a master franchise agreement with Australian boutique fitness brand Strong Pilates. The deal gives Xtreme Brands responsibility for rolling out the Strong Pilates concept across Central and Eastern Europe, beginning with studios in Poland and the Czech Republic and eventually covering up to ten countries in the region.

Strong Pilates, which already operates in 14 countries, will become the first non‑Polish brand in Xtreme Brands' portfolio. The partnership is supported by investment from bValue Fund, and both companies cite the agreement as a key step toward Xtreme Brands' goal of 750 operating locations in Central and Eastern Europe by 2030. Michael Ramsey, co‑founder and CEO of Strong Pilates, and James Cotton, CEO of Xtreme Fitness Gyms and Xtreme KiDS, highlighted the strategic fit and growth potential of the collaboration.

Entities

James Cotton · Michael Ramsey · Strong Pilates · Xtreme Brands · bValue Fund

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] James Cotton is CEO of Xtreme Fitness Gyms and Xtreme KiDS, part of Xtreme Brands. athletechnews.com
[● 3 SOURCES] The agreement covers development of Strong Pilates in Central and Eastern Europe. athletechnews.com · www.wiadomoscihandlowe.pl · omnichannelnews.pl
[● 3 SOURCES] Xtreme Brands signed a master franchise agreement with Strong Pilates. athletechnews.com · www.wiadomoscihandlowe.pl · omnichannelnews.pl
[○ 1 SOURCE] Initial launch markets are Poland and the Czech Republic. athletechnews.com
[○ 1 SOURCE] The partnership is backed by investment from bValue Fund. athletechnews.com
[○ 1 SOURCE] Michael Ramsey is co‑founder and CEO of Strong Pilates. athletechnews.com
[○ 1 SOURCE] Xtreme Brands aims to have 750 operating locations across Central and Eastern Europe by 2030. athletechnews.com
[○ 1 SOURCE] Strong Pilates currently operates in 14 countries. athletechnews.com

Sources

Xtreme Brands masterfranczyzobiorcą Strong Pilates. Wielka ekspansja w CEE! [www.wiadomoscihandlowe.pl]

about 1 month ago

Strong Pilates Strikes Franchise Deal to Expand in Central, Eastern Europe [athletechnews.com]

about 1 month ago

Firma Xtreme Brands będzie rozwijać globalną markę STRONG Pilates w regionie CEE - Omnichannel News [omnichannelnews.pl]

about 1 month ago