Xuxa Meneghel sparks advertiser interest amid potential TV Globo return

The potential return of presenter Xuxa Meneghel to TV Globo is generating significant interest from the advertising market. Following her recent appearance on ‘Domingão’, executives noted an intense surge of inquiries from major brands seeking to secure sponsorship opportunities for future projects.

Globo is reportedly evaluating the possibility of a new program, potentially a one-hour format similar to ‘Planeta Xuxa’, with negotiations aimed at a possible 2027 return. The broadcaster has used recent content as a pilot to measure her mobilization power across television and digital platforms.

In related news, actress Letícia Spiller confirmed she will participate in Xuxa’s ‘O Último Voo da Nave’ tour show at the Maracanã stadium in Rio de Janeiro later this year. Spiller, a former ‘Paquita’, revealed that Xuxa has already made arrangements for her to perform during the spectacle.