Yaap Digital secures media mandate for Parle Candy Culture

Yaap Digital Limited has been appointed as the Digital and Media Partner for Parle Candy Culture, a digital-first confectionery platform by Parle Products. Following a competitive multi-agency pitch, the digital marketing and technology services company secured an integrated creative and media mandate.

Under this partnership, Yaap will manage the brand’s social and media strategy, including digital communication, content creation, influencer collaborations, and media planning. The initiative aims to leverage AI-powered insights and data-driven storytelling to engage existing audiences and reach new consumers through Parle’s iconic candy brands, such as Kismi, Mango Bite, and Poppins.