Yakult do Brasil wins MESC Award for customer satisfaction

Yakult do Brasil has been recognized as a leader in customer satisfaction at the 11th MESC Award ceremony held in São Paulo. For the fifth consecutive year, the Japanese multinational secured first place in the fermented milk segment and ranked 23rd in the overall classification of the 100 Best Companies in Customer Satisfaction.

This marks the seventh consecutive year that Yakult has appeared in the MESC Institute's top 100 list. The scientific research behind the award involved over 23 million customer opinions across 10,000 brands in Brazil. To qualify, companies must maintain a Customer Satisfaction Index (ISC) above 80% and meet strict statistical confidence requirements. The evaluation process includes fraud tracking and mystery shopper audits of customer service channels.