Yamaha expands Blue Square showroom network to 600 outlets in India

India Yamaha Motor has reached a milestone by opening its 600th Blue Square showroom across India. This expansion doubles the size of the network since March 2024, when the company announced its 300th outlet.

The Blue Square concept, launched in 2019 as part of ‘The Call of the Blue’ campaign, is designed to provide a premium, experiential retail environment. Unlike traditional dealerships, these outlets offer an integrated ‘3S’ approach, combining sales, service, and spare parts. They also feature dedicated zones for genuine Yamaha accessories, riding gear, and branded merchandise.

Beyond retail, the showrooms serve as community hubs for the ‘Blue Streaks’ riding group, facilitating customer engagement through organized rides and brand events. The network now spans all four regions of India, providing access to Yamaha’s premium motorcycle and scooter portfolio, including the YZF-R series, MT-15, and AEROX models.