Yamaha Motor Philippines concludes nationwide WE DEFY campaign

Yamaha Motor Philippines has concluded its nationwide “WE DEFY” campaign, a series of events designed to reward loyal customers and strengthen the motorcycling community across the country.

The campaign’s final leg took place in Mindanao, where 80 Yamaha Club riders gathered in Panabo City. Following safety briefings and a ceremonial lighting of the Defy Wall, participants rode from Panabo City Hall toward Jack’s Ridge in Davao City. The event emphasized individuality and community through organized group rides and social gatherings.

Prior to the Mindanao leg, the program included stops in Luzon at Luneta Park and in the Visayas at TOPS Cebu. In Cebu, the “Ride to Defy” program specifically hosted 20 Silver and Gold members of the My Yamaha Motor REV-PH App for a three-day experience. This installment included city rides through landmarks such as the Mactan Shrine and Temple of Leah, as well as outdoor activities like canyoneering in Kawasan.

The loyalty program rewards members based on product purchases, use of authorized service outlets, and event participation, aiming to provide premium experiences for dedicated riders.