Yamamori opens pop-up store at @cosme NAGOYA

Yamamori held a pop-up store at the @cosme NAGOYA cosmetics select shop in the Takashimaya Gate Tower Mall, Nagoya, from October 7 to 13. The event focused on the theme of “Sleep Activity in Autumn,” promoting the company’s “GABA100 Sleep Vinegar” product.

The pop-up aimed to encourage consumers to improve their sleep habits during the seasonal transition. In addition to the sleep vinegar, the company showcased other GABA-infused products, including “GABA100 Skin Elasticity Vinegar” for beauty and “GABA Green Juice” for blood pressure support.

To engage customers, the event featured product tastings, purchase bonuses, and a capsule toy promotion for those who shared photos on social media. The store also featured large digital signage of Fuma Kikuchi from the group timelesz, who appears in the product's television commercials.