Yanbal launches Gaia Eternal, the first alcohol‑free perfume as Argentine wineries debut non‑alcoholic wines

Yanbal introduced Gaia Eternal, marketed as the first direct‑sale perfume without alcohol. The fragrance uses the patented AquaElixir® technology to deliver lasting scent while being gentler on the skin, aligning with the "skinification" trend in perfumery. Angélica Carranza, Yanbal’s Corporate Director of Fragrances and Personal Care, highlighted the brand’s position as the leading fragrance provider in the Andean market according to Euromonitor International.

In Argentina, two wineries responded to a growing consumer preference for lower‑alcohol options. Rutini Wines launched the Trumpeter Low line, offering low‑alcohol Malbec and Sauvignon Blanc produced through early harvests in the high‑altitude Valle de Uco, preserving varietal character. Enologist Juan Pablo Murgia explained the approach as a natural way to achieve reduced alcohol without compromising quality. Bodega Sin Reglas introduced Sin Culpa, a premium fully de‑alcoholized wine, emphasizing that enjoyment no longer requires alcohol. Market research cited by Kantar shows 75 % of Argentine youth seek to cut alcohol consumption, and forecasts from Meticulous Research and Data Bridge predict the global non‑alcoholic wine market will exceed US$4 billion within the next decade.