Yankee Candle launches TikTok Shop in the UK with THG Commerce

Yankee Candle has officially launched its digital storefront on TikTok Shop in the United Kingdom. This expansion into the social commerce market is being executed in partnership with THG Commerce, which provides cloud-native, AI-powered commerce technology, integrated fulfillment, and secure payment processing.

The move aims to meet consumer demand for browsing and purchasing products directly through social media platforms. To support the launch, the brand plans to utilize exclusive offers, live shopping events, and tailored content sets to create a seamless experience from product discovery to purchase.