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[BUSINESS] · Japan, South Korea · 2 sources

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YASE to host first Japanese pop-up store at Shibuya PARCO

South Korean footwear brand YASE is launching its first pop-up store in Japan. The event will take place at Shibuya PARCO on the 4th floor within ‘THE HYUNDAI’ from September 25 to October 21, 2026.

The brand promotes a new footwear category called ‘STEPWEAR,’ which focuses on comfort and ease of movement for daily walking. The pop-up will feature exclusive items, including a collaboration with Kim Bora and Deck Board Shoes. Opening promotions include discounts of up to 40% and additional savings for multiple purchases.

Entities

Kim Bora · Shibuya PARCO · YASE