Yasemin Şefkatli's New Cosmetics Brand Overwhelmed by Demand

Turkish entrepreneur Yasemin Şefkatli, wife of İdo Tatlıses and daughter‑in‑law of İbrahim Tatlıses, launched her own cosmetics line in May. The range includes perfume, body spray, sunscreen and other personal‑care products. To promote the brand she appeared in a photo shoot with model Alex Pletnyova, generating strong buzz on social media.

Following the launch, the brand received far more orders than anticipated. Şefkatli publicly expressed that she was "overwhelmed" and struggling to keep up with the volume, describing the experience as both emotional and exhausting. She highlighted her role as a mother of twins while balancing the new business venture.