Yeşilyurt project aims to brand Banazı grape production

Yeşilyurt Municipality and the Yeşilyurt City Council are implementing the “Yeşilyurt’s Values: From Neighborhood to Brand, From Field to Table, From Registration to Tourism” project. The initiative recently visited the Banazı neighborhood to highlight its historical, cultural, and agricultural assets.

During the visit, officials met with grape producers to evaluate the region's production potential and discuss challenges related to marketing, promotion, and branding. The delegation inspected vineyards during the harvest season to understand the production process from field to consumer.

A primary focus of the discussions was the “Banazı Karası” grape, which has already received a Geographical Indication Registration Certificate. Efforts are underway to increase the brand value of these grapes, protect the labor of local producers, and expand their market reach. The project also aims to integrate agricultural production with tourism by leveraging the area's natural beauty and traditional culture.