Yello launches autumn energy campaign in Czech Republic

Energy supplier Yello has launched a new autumn marketing campaign titled ‘Změna dává smysl’ (Change Makes Sense). Developed by the agency KASPEN/Jung von Matt, the campaign aims to simplify the communication of energy offers and address the uncertainty many consumers feel when deciding to switch suppliers.

Research cited by the company indicates that 52% of Czechs fall into a category of ‘theorists’—individuals who believe they understand the energy market generally but lack the confidence to make specific decisions. To combat this, the campaign uses creative ambassadors, Gino and Flash, who represent gas and electricity respectively.

The campaign features five main videos designed for social media, alongside two photographic series focusing on brand ambassadors and product benefits. The media planning is handled by Dentsu, with production by Advocado Films. The campaign is scheduled to run online from late September through mid-November.